Yum Bun is a premium hand-crafted burger brand based in California. Made from 100% beef and served with fresh local vegetables. Yum Bun started in 1993 at Long Beach, CA and needed a rebrand.

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Inspired by Americana retro burger joints and 50’s diner spots, Yum Bun is a burger food truck that is bold, nostalgic, playful. The symbol and complementary design assets combined are derived from the focus of ‘yum’ and West Coast culture. It makes the brand iconic and authentic.

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The illustrations add an element of uniqueness as they are all influenced by Robert Crumb, California beaches, and “fun in the sun” experiences.

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